What characteristics do promotional gift purchases usually present?
To understand what characteristics the target customers present when purchasing promotional gifts?
Xilong Xiaobian will talk to you about this issue today: 1: The number of purchases is large.
The purchase of promotional items is generally coordinated with large-scale activities of enterprises, and the purchase quantity is tens of thousands or even more than 100,000. 2: There are many thresholds for products.
Because promotional products carry different corporate missions, there are many needs to be met when purchasing, such as a wide range of products, convenience and portability, high relevance to enterprises, and strong sense of value. 3: The amount of purchase is large.
Because the number of promotional items is large, the amount is also quite amazing. A promotional item is 100,000 yuan less, tens of millions more, or even hundreds of millions of yuan. 4: procurement process specification.
The purchase of promotional products is generally an important market behavior of large enterprises. Most of them are conducted by bidding and bidding. The process is standardized and the relationship marketing is weakened. Enterprises have more fair and open competition opportunities. 5: The price of single items is relatively low.
Due to the large amount of promotional products used, the price of single items is lower for enterprises considering the cost.
However, the use of promotions is different, and the current demand for high-end promotional products is increasing. 6: the supplier's qualification should be high.
Promotional products have high requirements on quantity, quality, cycle, logistics, capital and program service capability, so they have very high requirements on suppliers' hardware and software strength. 7: the cooperation between the two sides should be stable.
The purchasers and suppliers of promotional items are generally high-quality enterprises. Once the cooperation is reached, they will keep customizing gifts to the other party for a long time.
After reading the above, do you want to customize promotional gifts recently?
We recently launched a custom promotional gift Messenger backpack campaign offer, please call us for details: 400-0061-
690 more luggage topics'Sweep and pay attention'