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How should Enterprises customize luggage and gifts for promotional activities?

by:Xilong      2020-03-25
The reason why enterprises hold promotional activities is that the ultimate goal is to sell products better. The products sold can be new products or unsalable products. The main body of promotion is not only the store but also the enterprise, there are many places and forms of promotion. You can be in a physical store or a place where people gather or on the Internet. In the process of promotional activities, promotional gifts are an essential link and a carrier to promote sales, therefore, it is necessary to choose promotional gifts according to the positioning, occasion, consumer groups and promotion purposes of their own activities. At the same time, gifts should meet the market demand and be related to the theme of the activities, promotional activities gift bags must conform to the three principles in order to make the activities effective. Promotion is a very practical work, especially paying attention to the implementation of various complicated details. First, the three key promotions of gift promotion are literally understood as'Promote sales' , Is to communicate with individuals, organizations or groups through information dissemination and persuasion activities to directly or indirectly urge them to accept certain goods or services. From the perspective of retail, in this definition, there are three key words worthy of attention: 1. 'Dissemination of information' , Mainly refers to the promotion of promotional advertising and atmosphere creation; 2. 'Communication' , Mainly refers to the on-site promotion oral introduction and shopping guide reception; 3. 'Persuade' This mainly refers to the final transaction reached through various efforts such as promotion, buying and giving, price reduction and sales techniques. These three keywords constitute the most important work items in the implementation of retail promotion, which we must focus on in the preparation and implementation of promotion. Second, the three principles of gift promotion implementation, the practical nature of craft gift agents. 1. Innovation, new is promotion realization'Breakthrough'OfSecret Weapon' , Is an effective way to snipe other brands to follow up and intercept. If there is no innovation in the form of activities, simply relying on special offers or buying gifts to implement, such activities cannot achieve good results. In today's increasingly homogeneous promotion methods of various businesses, innovation must be fully differentiated, and differentiation must be taken into account in the design of promotion schemes and the release of advertisements. 2. Because consumers' desires are always endless, and they all have the psychology of getting more and more things that are not easy to get, promotion should follow'A small number of times'The principle of each promotion should not be too large ( Reduce its expectations and avoid the impact on ordinary sales), The product range should not be too much (The harder it is to get something, the more you want it) , Artificially set some activity thresholds to make guests feel that they have taken advantage of them. 3. The link where consumers finally decide to buy is called'A breathtaking leap' It means that consumers are very delicate and often give up buying because of some small problems that are usually insignificant, and their vigilance is very high. In this case, it is particularly important to grasp the implementation details. In the whole promotion, attention should be paid to details from small to poster design and posting, to fine promotion process and on-site execution. The above mentioned are all practical problems, which can be innovated with the help of such models. The business gift Cup in previous years has been quite successful, and you can learn from other people's successful cases, learning something from it will also be of great help to one's own enterprise. Third, the advantages of luggage as a promotional gift, the category of promotional gifts is now quite prosperous, from a car to a keychain can become a promotional gift, this is determined according to the demand of promotional activities. When selling products, promotional activities should also achieve the following purposes: 1. Attract competitors' customers to change their existing consumption habits and Rob customers, against competitors. 2. Bring freshness to customers and deepen their impression of a commodity brand. 3, strive for potential customers to try to buy, so that customers are familiar with the goods as soon as possible (New product), Promote commodities (New product)Sales. 4. The purpose of improving the brand image of the store. 5. Clear the warehouse of old products and pressure products to reduce high inventory. Considering the cost of holding promotional activities by enterprises, luggage gifts are increasingly meeting the needs of customers' promotional activities, especially customized luggage, which determines the size and grade of luggage gifts according to the promotion positioning of enterprises themselves, on the customized luggage, the enterprise can design the appearance of the luggage by itself, not only adding its own LOGO and slogan, but also designing its LOGO and pattern for the users of the enterprise itself. In this way, the success of promotional activities will be greatly improved by choosing appropriate promotional bags and gifts. Another advantage is that the use frequency of bags is very high and the use period is relatively long, so it keeps in touch with consumer groups for gift bags for a relatively long period of time.
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