It is understood that '2013-' released by Zhiyan Consulting-
The report on the operation situation and strategy of China's luggage market in 2017 points out that the sales channels of the luggage market will increasingly show the trend of brand centralization.
From the current market point of view, the sales of luggage are mainly divided into wholesale markets, department stores, chain stores, specialty stores, online e-commerce and other channels.
With the increasingly fierce market competition, the competition of brands in various channels will also be strengthened, such as advertising, promotion, promotion, venue and rental costs will also gradually increase.
In this way, the entry threshold for outsiders will also increase, and the high entry cost will be a barrier restricting new brands.
Perhaps in the near future, the self-built sales channels of manufacturers will become a trend, and the product personalization trend: luggage products, especially backpack and satchel products, the traditional practical functions are gradually weakening, and the decorative function is strengthening.
That is to say, the backpack is no longer just a necessity to pack things, but has become a fashion sense and personalized decoration.
Many consumers buy bags no longer for laptops or books, but for matching clothes, expressing a mood or a different attitude towards life.
The personalized design of backpacks can be reflected in many aspects, such as appearance design, color matching, carrying mode, opening mode, anti-theft design, etc.
However, it is difficult for designers of many manufacturers to design a personalized product that attracts consumers. They always find many reasons and excuses.
In fact, I just want to say a word to them: don't design a bag for the boss or the consumer, design a favorite bag for yourself!
Product functionality trend: With the popularization of electronic products and digital products, consumers' backpacks are more and more full: notebook computers, IPAD tablets, digital cameras, mobile phones, MP4, etc.
These products are expensive and delicate. They can't be stuffed together with chargers, keys and wallets. They must be in their own places;
Digital SLR camera, the current city Tide people have almost one person, and the professional camera bag looks silly and black, which is detrimental to the image of the Tide people, and urgently needs a personalized camera bag, but also to be able to hold the notebook computer and IPAD, but also to have a card reader, storage card, color filter space, by the way, it is best to plug in a tripod;
Boys who like street basketball and skateboarding hope to have a special and cool bag to hold their own treasures;
Couples who love cycling want a couple's backpack, which can hold a water bag and a beloved small digital camera.
To sum up, according to the statistics of Zhiyan Consulting investigators, as consumers demand more and more specialized functional design of backpack products, the functional trend of backpack products will become more and more obvious, and the distinction in appearance will become more and more vague.
For example, the professional camera bag that used to be stupid and thick has become a variety of styles and colors. Its representatives include Buckingham, Australian Savage, national geography, etc.
Xiamen luggage Shanghai luggage Beijing luggage Xiamen luggage custom Xiamen luggage manufacturer Xiamen luggage order, Xiamen luggage purchase Xiamen luggage supplier Xiamen luggage style Xiamen business leisure bag Xiamen Sports Leisure bag, business computer backpack sports leisure backpack business tie rod luggage leisure tie rod luggage ODM, OEM Xiamen computer bag, Xiamen Travel Leisure bag Xiamen digital bag Xiamen mummy bag Xiamen Gift luggage Xiamen environmental protection shopping bag Xiamen fashion shopping bag, xiamen luggage case Xiamen backpack Xiamen mountaineering backpack Xiamen shoulder bag Xiamen shoulder bag, more related luggage custom information please click: Xiamen Xilong luggage website article editor: Xiamen Xilong Travel Products Co. , Ltd. Tel: 0755-25579491 Contact: Zeng Shun