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Amazon launches shopping social network Spark for iOS

by:Xilong      2019-08-11
Amazon.
Com Inc. has launched a social feature called Spark that allows members to display and purchase products on its platform, the first time retail giants have made a clear foray into social media. Amazon.
Com Inc. has launched a social feature called Spark that allows members to display and purchase products on its platform, the first time retail giants have made a clear foray into social media.
Currently, Spark, which only Amazon Premium members can use, encourages users to share photos and videos, just like Instagram and Pinterest, the popular social media platforms.
The new feature was released publicly on Tuesday for mobile devices using Apple\'s iOS operating system.
Spark users can mark products offered on Amazon on their posts, and anyone browsing the feed can find and buy them right away on the platform.
Users can also respond to posts with a \"smile\", which is equivalent to Facebook\'s \"like \".
\"We created Spark to enable customers to discover-and shop -
\"Stories and ideas from a community that likes what they like,\" an Amazon spokesperson said . \".
\"When customers first visit Spark, they choose at least five interests that they want to focus on, and we create a feed of relevant content contributed by others.
Customers shop by clicking on a product link or photo with a shopping custom backpacks icon.
\"Amazon has also invited publishers including paid influencers and bloggers to post on Spark.
Their posts are identified with sponsored tags.
Many Amazon users on social media call the service a cross between Instagram and Pinterest with a little bit of electronicscommerce.
Jill Richardson, brand strategist (@jillfran8)
Said: \"I was playing # AmazonSpark all morning and I was still alive.
Like Pinterest, Instagram, my credit card gave birth to a child and it was beautiful.
Lucas Miller, community manager (@lucasmiller3)
He also tweeted: \"So # amazonspark will be a dangerous pastime.
This app is too easy to buy. . .
Amazon shares closed up 0.
$ 2%, $1,026. Wednesday 87.
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